From us for you

We want to provide you with an insight into the structures, highlights and objectives of SENS eRecycling in the 2017 reporting period. So here we present 2017 in brief – from us for you!

Heidi Luck – Geschäftsführerin SENS eRecycling
Roman Eppenberger – Technologie & Qualität SENS eRecycling
Pasqual Zopp – Stv. Geschäftsführer und Leiter Back Office SENS eRecycling
Sabrina Bjöörn – Leiterin Marketing & Kommunikation, SENS eRecycling
Peter Schürch – Kunden & Partner SENS eRecycling
Susan Morrone – Kunden & Partner SENS eRecycling
Aziz Cakan – Kunden & Partner SENS eRecycling
Martin Zuppinger – Betreuung Sammelstellen SENS eRecycling
Christian Bollinger – Leiter Logistik SENS eRecycling

In a take-back system with as large a network as SENS’, our customers and partners are the most important component – a fact that is reflected in our day-to-day work. We want to provide you with an insight into the structures, highlights and objectives of SENS eRecycling in the 2017 reporting period. So here we present 2017 in brief – from us for you!

Sens eRecycling
Andreas Röthlisberger
President of the SENS Foundation

Foreword by the Foundation President

Live from Bern

One issue that has long concerned us as take-back systems was brought before parliament in 2016, and thus introduced to the general public: the question of whether and how take-back systems have to react to changing conditions of the growing number of foreign purchases; the manufacturers, importers and retailers who remain on the sidelines; and foreign online purchases.

Heidi Luck
Managing Director

Foreword by the Managing Director

“When you stop getting better, you stop being good.” - Philipp Rosenthal, entrepreneur

In 2017, you could say that we completely turned our system upside-down. With the SENS 2.0 project, we introduced quantity-dependent remuneration, put out a tender for the processing of a portion of our materials, and established SENS logistics (see Future – Making progress together – SENS logistics). And all of this with the goal of becoming better, more effective and more cost-efficient. Throughout this process, you – our clients and partners – have once again surpassed my expectations. The smaller hurdles have all been cleared and now, with our new organisation, I am pleased to report a positive financial result.

Sens eRecycling

SENS communication

Close the Circle

The goal of this large-scale campaign is to inspire end customers to purchase their appliances from SENS partners and thus – by paying the advance recycling fee (ARF) – help to finance the professional disposal of disused electrical and electronic appliances.

Today, 95 per cent of disused electrical and electronic appliances in Switzerland are professionally recycled. More than 600 manufacturers, retailers and importers make this possible by voluntarily levying the advance recycling fee (ARF) when selling an appliance. And yet in 2017, we are still working to convince even more manufacturers and importers to participate in this voluntary system.

The idea behind the campaign, which we continued to promote in 2017, is to use a gesture to symbolise the closing of the eRecycling cycle: two hands forming the shape of a circle. This visual parenthesis clearly communicates to the end customer that they should only purchase electrical appliances when recycling is included in the price – at our ARF partners.

For the entire month of March, the campaign was visible on television and billboards, online, in cinemas and on eBoards. We offered our SENS partners a special download area with campaign material that was used frequently. The campaign was a success – the positive results, such as 600 contest participants, a high level of involvement on social media (5 per cent engagement rate on Facebook; 14,000 clicks on YouTube) and the strong media presence, attest to this. Additional communication measures will be put in place for the main message in the coming year.

“The numbers from the campaign demonstrate that even recycling electronic equipment can be hip and trendy if communicated in the right way.”

Social media

Influencers raise eRecycling awareness

Brand ambassadors are out, influencers are in: influencers are people with a large social media following who discuss certain topics and therefore use their popularity to inform their followers about the latest trends or offer their personal recommendations. Our successful influencer campaign from December 2017 proves that this is not only effective in the worlds of fashion, travel and food, but increasingly in the areas of technology, environmental protection and even eRecycling.

How do you reach a target audience between the ages of 15 and 25 nowadays? Which channels does this elusive group use, and are they even interested in decidedly unglamorous topics such as electronic waste, ARF and eRecycling? We wanted to find out. Which is why we staged an influencer campaign together with a professional agency that had experience in this arena.

Christa Rigozzi, Kerstin Cook, Frieda Hodel, The Frenchie Kitchen Club – these are just a few of the Swiss influencers that we could convince to take up our cause. Intelligent, dedicated, creative and spirited, they all spread the word about eRecycling and Fair ARF in their own unique ways in order to reach their followers and provoke interesting discussions. We are pleased that we were able to reach a wide audience with our topic, which is, admittedly, a bit dry – the numbers from the campaign demonstrate that even recycling electronic equipment can be hip and trendy if communicated in the right way.

A few of the results of our influencer campaign:
24 influencers
96 posts
202,100 views
41,400 engagements
33,700 likes
1,100 comments
35 shares