From us for you

In a recycling system like SENS, it is our customers and partners who are the most important component – a fact that is reflected in our day-to-day work. We want to provide you with an insight into the structures, highlights and objectives of SENS eRecycling in the 2016 budget year. A kind of review of the past year – from us for you.

Sens eRecycling

In a recycling system like SENS, it is our customers and partners who are the most important component – a fact that is reflected in our day-to-day work. We want to provide you with an insight into the structures, highlights and objectives of SENS eRecycling in the 2016 budget year. A kind of review of the past year – from us for you.

Sens eRecycling
Andreas Röthlisberger
President of the SENS Foundation

Foreword by the foundation president

Challenge successfully negotiated

The system update was successfully implemented in 2016 – with the objective of securing the voluntary industry solution over the long term.

Solidarity, the polluter pays principle and voluntary action – are these well-established Swiss values no longer in keeping with the times? We are convinced that the very opposite is true. After all, the 25-year SENS success story clearly shows that efficient self-regulation and organisation by individual sectors is possible in a functioning civil society. Why then, at precisely the moment when the framework conditions are becoming more difficult for everybody, should the state be encumbered with a task that others are performing in a good and cost-efficient manner?

Heidi Luck
SENS Foundation Managing Director

Foreword by the managing director

Remaining in motion to gain new stability

“On a rocking ship, it is not those who move who fall down, but rather those who stand still.”

In my opinion, this quote from the German journalist Ludwig Börne, who was born in 1786, not only perfectly describes our situation, but also the spirit we have shown over the past year. Putting a maritime slant on the framework conditions under which we operated, it is safe to say that we never stood still despite being faced with rough to stormy waters at times. This is quite simply because we are convinced that new stability can only be gained through motion.

Sens eRecycling

SENS communication

Do good – and talk about it continuously

In 2016, the communication measures of SENS were intensified in order to increasingly convince the public of the benefits offered by the voluntary take-back system.

Our activities in the area of social media were stepped up and our existing Facebook page was utilised on a more frequent and regular basis. Here, we not only published our own contents and messages, but also interesting news from the worlds of electrical and electronic appliances and recycling. The aim of these activities is to address a distinct community among Switzerland’s four million active Facebook users, i.e. to establish a group of people who are interested in our issues and who also want to make a difference here themselves. SENS primarily uses its own Twitter profile to distribute news and press releases or as a means of communication at conferences, trade fairs or its own events.

A number of SENS activities and projects generated media reports in 2016, including in the SonntagsZeitung newspaper and oekotipp. We also published an article in the Swiss Recycling Magazine. Children and their parents were specifically addressed in a multi-page article as part of a sustainability supplement included with Spick, a popular magazine for school-aged children. And, last but not least, a detailed explanation of the life cycle for electrical and electronic appliances was also published in the sustainability guide of the French-language Bilan.

The aim of these activities is to address a distinct community among Switzerland's four million active Facebook users ...

Suisse Toy, Bern

E-recycling explained with games, fun and excitement

In 2016, we were once again in attendance at the “most playful days of the year” to inform the toy fair’s guests about the recycling of electrical and electronic appliances.

Some 52,000 visitors didn’t need to be asked twice to attend the four days of games, fun and excitement at Switzerland’s biggest toy fair – a 10% increase on the previous year! As the trade fair’s offering includes no shortage of electrical and electronic toys and games, SENS gladly makes the most of this opportunity to work together with the industry to raise awareness about the e-recycling life cycle among gamers and toy enthusiasts of all ages.

With its own reading corner in the toy fair’s entrance area, it was impossible to overlook the presence of SENS – and families were more than happy to take advantage of the chance for a quick breather. Tables and seating areas were made available for the children. The young guests were also able to colour in pictures from the Lila und Tim storybook and submit their completed works of art at the stand run by Crayola, a renowned provider of products for the creative market: here, the children were provided with a special experience as they looked on and watched their artwork lifted upwards by a hoisting crane and attached to the wall of the exhibition hall as part of a giant collaborative work. Those who didn’t want to colour in could pick up a flyer, which could later be exchanged with five contractual partners at the toy fair in return for a copy of Lila und Tim to take home.