What to keep in mind when selling electrical appliances in Europe

Complex situation, simple solution

The implementation of the Waste Electrical and Electronic Equipment Directive (WEEE Directive) is a core element of producer responsibility and the circular economy in Europe. However, although the directive applies throughout the EU, it is implemented differently in each member state – with different requirements, deadlines and processes. For manufacturers and importers, this means complex national requirements, a high administrative burden and an increased risk of non-compliance. This is precisely where PRONEXA comes in: with a centralised European solution, you do not need to navigate the wide array of regulations yourself. Instead, you benefit from a central point of contact, a unified reporting platform and a coordinated procedure throughout Europe. PRONEXA handles all the coordination, keeping you compliant with regulations, efficient and worry-free.

To operate in a European market, membership in a producer responsibility organisation (PRO) is often mandatory. These non-profit organisations were established by manufacturers to handle take-back, collection and recycling in accordance with the law on behalf of their members. PRONEXA coordinates all relevant contracts with PROs and with authorised representatives, where necessary.

Central platform for product allocation and quantity reporting

With the PRONEXA® Customer Data Management Platform (CDM), you have a powerful tool at your disposal that significantly simplifies product allocation and quantity reporting (“put-on-market”). The platform supports the assignment of products and packaging to the respective (sub-)categories – a task that can vary significantly depending on the country. Thanks to a standardised format, a set reporting frequency and a single portal, you can always keep track and save valuable resources.

Detailed analysis and individual advice

PRONEXA analyses your requirements in advance in the form of a structured assessment. This assessment clarifies which specific manufacturer obligations apply in your target markets, which local specifics need to be taken into account, and what fixed and variable costs can be expected for compliance with the EPR.